“When I posted that TikTok, I had 100 followers,” she says. “And then somehow, those views materialized.” Oliver’s Instagram, in contrast, was well-established—she had 5,000 followers and a healthy amount of interaction when the Reel went up. “It makes you question why you’re on the app,” she says. “It’s like, what’s going on? I know from TikTok that I

“When I posted that TikTok, I had 100 followers,” she says. “And then somehow, those views materialized.” Oliver’s Instagram, in contrast, was well-established—she had 5,000 followers and a healthy amount of interaction when the Reel went up. “It makes you question why you’re on the app,” she says. “It’s like, what’s going on? I know from TikTok that I