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August 2022

  /    /  August

A full-time career in online video can be a pretty demanding gig. Thanks to all the writing, filming, editing, uploading, and audience building the job requires, it can be difficult for creators to find time for their families, businesses, and personal projects. So how are social stars negotiating their busy schedules? For one of them, the answer involves

A full-time career in online video can be a pretty demanding gig. Thanks to all the writing, filming, editing, uploading, and audience building the job requires, it can be difficult for creators to find time for their families, businesses, and personal projects. So how are social stars negotiating their busy schedules? For one of them, the answer involves

“When I posted that TikTok, I had 100 followers,” she says. “And then somehow, those views materialized.” Oliver’s Instagram, in contrast, was well-established—she had 5,000 followers and a healthy amount of interaction when the Reel went up. “It makes you question why you’re on the app,” she says. “It’s like, what’s going on? I know from TikTok that I

“When I posted that TikTok, I had 100 followers,” she says. “And then somehow, those views materialized.” Oliver’s Instagram, in contrast, was well-established—she had 5,000 followers and a healthy amount of interaction when the Reel went up. “It makes you question why you’re on the app,” she says. “It’s like, what’s going on? I know from TikTok that I

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